Our Work - Purple Day Merchandise
Epilepsy Queensland is a not-for-profit, self-help community service organisation that provides services for individuals with epilepsy, their families, and the community.
Today, Epilepsy continues to offer support, reassurance, advocacy, referrals, and information to people living with epilepsy. The organisation actively promotes comprehension of epilepsy through education and heightened community awareness.
The Objective
In an effort to raise awareness about the organisation and the medical condition, the Epilepsy Association aimed to organise community engagement initiatives like the Walk for Epilepsy event and Purple Day for epilepsy. At the same time, they sought merchandise options that could effectively engage their team members and participants while serving as practical tools for promoting brand awareness.
When participants and team members wear these custom merchandise during community events or in their everyday lives, it transforms into a mobile advertisement for the cause. This heightened visibility and raised awareness about Epilepsy would attract more individuals to join the organisation.
The Deliverables
To facilitate the marketing and promotion of the events, we orchestrated the design, production, and nationwide distribution of products to Epilepsy's seven distinct offices across various states. We distributed 100,000 products.
